The press has been reporting for some time on the new-build Sports Car Center Hamburg in the immediate vicinity of the Alster. The site's special location, right by the Alster at one of Hamburg's main junctions, has attracted considerable public interest in the past, as many Hamburg residents have been eager to see how the still-vacant plot will be used and developed. The new-build Sports Car Center Hamburg on this prominent site is now a settled matter, and everyone interested is keen to see how the architecture will fit into the cityscape.

Planatel supports the Sports Car Center Hamburg in setting up the site with regard to telecommunications, IT and security technology products and services, and is thus directly involved in building out the new location.